![]() In April last year, Instagram added the option to remix reels. The content is tailored to your preferences, meaning the more you use it, the better the app gets at suggesting videos. The full-screen interface is almost identical to TikTok, with a vertically scrollable feed of vertical videos up to 60 seconds. You’ll find the Reels page in the middle of the navigation bar. After seeing the success of short-form video sharing app TikTok, Instagram launched Reels globally in August 2020. The Reels feature is Instagram’s latest major addition to the platform. Facebook and new users can sign up today. Instagram is available on iOS, Android and web. To stay on top of the latest new features coming to Instagram, head of Instagram, Adam Mosseri on Instagram and Twitter is a great source for regular updates. Going forward, with growing competition from TikTok and YouTube, Instagram will focus heavily on video, shopping and more monetization options for creators. As Facebook struggles with engagement on their main social platform, particularly among younger users, Instagram is as popular as ever with over a billion monthly active users, though receives criticism for negatively impacting teens’ mental health. While largely sticking to its roots in the feed, Instagram has evolved to include videos and non-square photos, as well as a host of other new features detailed below. Less than two years after launch, Instagram was acquired by Facebook Inc. A chronologically ordered feed showed the newest photos of those you follow, with a caption underneath and easy-to-use liking and commenting functions. Loved for its simplicity and filters, Instagram was a refreshing break from status-filled alternatives like Facebook and Twitter. Instagram launched as a square photo sharing app in 2010, right around the time smartphone cameras got good.
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